Want to explain a complicated process in a simple way? Then use animation. Through clearly drawn images and recognisable icons, you can convey a story – in a short time – clearly and concisely. In addition, you can make an animation very recognisable by using your own corporate identity. Think of the font, colours and icons you already have in place.

Animations by Objektiv

"Objektiv understood us immediately and created a fantastic animation in our corporate identity from our icon library and what was not yet in the library was designed in the same style."

Animations process

Everything we do is customized, and so is animation!

We work from your corporate identity and therefore we like to get to know a company/organization extensively. This way we get to know who you are and what the tone of voice is. In addition, we store all the material designed for your organization. We do this because we want to offer our clients the best solution as efficiently and economically as possible. After all, you can use a lot of material again in your next animation.



During the briefing and/or introduction, we take stock of what your wishes are. Do you need animation at all, or is there a cost-effective option we can help you with?  What is the purpose of the animation?

Ani - briefing v1



Write down what you want to say as briefly as possible (max ½ A4). Do this in colloquial language and also as if you were explaining it to a twelve-year-old. If you already have ideas for image representations, (what do you see with which explanation) write these down as well.

Ani - copy v1



Now that we have your copy, we already start looking at what could be improved, but first we need to estimate how much time we will spend on your animation. So before we proceed – we first make a very precise estimate of the time we will spend and translate that into a quotation. Does it take us longer? Too bad for us… Does it take us shorter? Then you take the time we didn’t use to the next production.

Ani - offerte v1


Editing, image representations and style

Once you have agreed to the quotation, we will work on your copy and rewrite it so that it becomes an excellent (voice-over) text. In addition, we complement your image representations in text and discuss which animation style best suits your organisation. Entirely in line with your corporate identity, of course. Meanwhile, we also discuss the voice-over. Do we need one and, if so, what are we going for? 

Ani - redigeren v1


Storyboard & voice-over

We are now designing an entire storyboard. We will send this to you so that you can indicate whether you agree, or if you would like some changes to this. When you send the storyboard, you will also receive some demos of suitable voices. You can then indicate if any adjustments need to be made to the storyboard and choose a voice.

Ani - storyboard en vo v1



There! The preliminary work is done… Now we really get down to animating. We create an animation with voice-over. The music and sound effects are still missing, as you still get the chance to make (very minor) adjustments.

Ani - animeren v1


End product

After any feedback and minor adjustments, we complete the full animation including audio, sound effects and music. 

Ani - eindproduct v1

Animations by Objektiv

Free intake animation

Objektiv is your partner for producing animations. We assist you in every aspect of the process, from creative concept to voice overs.

More information about producing an animation for your organization? Use the contact form below to schedule a free intake.

*Only the fields marked with * are required, the other fields help us understand the project.

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Gratis intake

Wil jij voor jouw organisatie een video, animatie, talkshow of webinar maken? Wij willen je daar bij helpen en denken graag vrijblijvend mee. Vul je gegevens in en wij nemen contact op om een gratis telefonische intake in te plannen.

Free intake

Would you like to create a video, animation, talk show or webinar for your organization? We want to help you with that and are happy to think along with you. Fill in your details and we will contact you to schedule a free telephone intake.

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